Digital Marketing | Market With Sheza

IMG_7835-removebg-preview (2)_edited.jpg

My Story

Marketer. Strategist. Collaborator. Creator. Born in Lucknow, India and fueled by a love for problem-solving, aesthetics, and exploring new ideas, cultures, and creative possibilities.

Hello! I’m Sheza. I’m currently pursuing my MS in Marketing (STEM) at Purdue University, and I’m so glad you’re here in my little corner of the internet. Before this, I picked up experience across EdTech, sustainability, and FMCG, which has shaped how I think, create, and solve problems.

As a Marketing Executive at Recykal, I led webinars and podcasts that strengthened brand visibility in the sustainability ecosystem, and conducted attribution modeling and revenue analysis to measure their impact.

At upGrad, where I served as a Senior Marketing Associate, I managed digital engagement, customer communication, and high-frequency webinar funnels that strengthened lead conversion and lifecycle engagement.

At Mondelez India, I worked on festive assortment and gifting ideation, exploring how a brand like Cadbury becomes part of cultural rituals and family celebrations. From analyzing category performance to studying buying behavior during festivals, I learned how omnichannel strategy, packaging cues, and emotional triggers come together to create products that sell.

But my journey doesn't stop there. I believe that life is an adventure waiting to be written, and I love sharing my discoveries, experiences, and insights with the world through my blog @sheza.out.there.

Thank you for visiting my website. I hope you'll join me on this journey of learning, discovery, and growth. Feel free to explore my blog, connect with me on social media, or reach out if you'd like to collaborate or chat about all things marketing, data, and exploration.

Let's embark on this adventure together!

Recent blogs & Case Studies

My Projects

The dashboard tracks key marketing KPIs - CTR, CPC, revenue, and sales to monitor campaign performance over time. It breaks down revenue across cities, categories, campaigns, and ad groups for detailed insights. Users can interactively filter by date, location, campaign, and ad group to evaluate engagement and cost efficiency. Overall, it enables data-driven decisions on targeting, budgeting, and strategic optimization.

Marketing Performance Dashboard

The audit highlights foundational SEO gaps in Subway’s website, including missing tags, slow mobile performance, and weak metadata optimization. Keyword research shows strong branded traffic but opportunities in health-focused and menu-related terms. Competitor and backlink analysis reveal declining referring domains and areas for authority building. A three-month SEO strategy outlines improvements in speed, content, backlinks, and targeted campaigns to enhance visibility and traffic.

Search Engine Optimization

created a full Shopify storefront showcasing apparel across women’s, men’s, and kids’ collections with SEO-optimized titles, descriptions, and SERP listings. Each product includes variants, SKUs, pricing, quantities, and visually rich display pages for a professional shopping experience. Meta tags, keywords, and structured descriptions ensure strong discoverability. Overall, the assignment demonstrates end-to-end e-commerce setup from catalog design to optimization and product presentation.

Shopify

The report analyzes Cadbury’s online presence, highlighting its strong brand identity, active Dairy Milk social channels, and polite response tone across platforms. It identifies gaps such as inconsistent posting, weak handling of negative comments, and missed opportunities to redirect users to official webpages. Using AWARIO insights, it maps audience sentiment, engagement trends, and key mention sources. The assignment concludes with clear ORM recommendations to strengthen brand trust.

Online Reputation Management

Explore my Instagram food blog: Sheaz.Out.There

At Sheza.Out.There, I'm always on the hunt for the most unique and delicious foods out there. Follow my food journey and experience the world through cuisine. From street food to fine dining, my mission is to explore all the delectable flavors the world has to offer.