The dashboard tracks key marketing KPIs - CTR, CPC, revenue, and sales to monitor campaign performance over time. It breaks down revenue across cities, categories, campaigns, and ad groups for detailed insights. Users can interactively filter by date, location, campaign, and ad group to evaluate engagement and cost efficiency. Overall, it enables data-driven decisions on targeting, budgeting, and strategic optimization.

The audit highlights foundational SEO gaps in Subway’s website, including missing tags, slow mobile performance, and weak metadata optimization. Keyword research shows strong branded traffic but opportunities in health-focused and menu-related terms. Competitor and backlink analysis reveal declining referring domains and areas for authority building. A three-month SEO strategy outlines improvements in speed, content, backlinks, and targeted campaigns to enhance visibility and traffic.

created a full Shopify storefront showcasing apparel across women’s, men’s, and kids’ collections with SEO-optimized titles, descriptions, and SERP listings. Each product includes variants, SKUs, pricing, quantities, and visually rich display pages for a professional shopping experience. Meta tags, keywords, and structured descriptions ensure strong discoverability. Overall, the assignment demonstrates end-to-end e-commerce setup from catalog design to optimization and product presentation.

The report analyzes Cadbury’s online presence, highlighting its strong brand identity, active Dairy Milk social channels, and polite response tone across platforms. It identifies gaps such as inconsistent posting, weak handling of negative comments, and missed opportunities to redirect users to official webpages. Using AWARIO insights, it maps audience sentiment, engagement trends, and key mention sources. The assignment concludes with clear ORM recommendations to strengthen brand trust.